Colours in Marketing and Branding
It’s no surprise that businesses take a great interest in things that increase sales, but would you have guessed that colour plays a significant role here? Thanks to studies like Satyendra Singh’s Impact of Colour on Marketing, we have learned a lot about how colours affect us as consumers and why that’s important for marketing. read more →
15 Dec 2017
Printing 101: CMYK vs RGB
Whenever you start a new digital project, you will have to choose between using the CMYK or RGB colour format. It may sound like a technical difference, but your choice could have a massive effect on your work! read more →
16 Nov 2017
